If you just started blogging, you might have already heard the phrase “evergreen content”- it is often discussed and keenly used by digital marketing professionals. But what is and why is it so important to make it a part of your overall online content marketing strategy? What is evergreen content? To clarify, it has nothing…
SEO & Traffic ·
The other day, I asked ChatGPT: 👉 What are the best jeans brands in the UK? It gave me a solid list—some premium British denim labels, a few high-street names, and a couple of niche brands. But it wasn’t the list that made me wonder, but how ChatGPT decided which brands to include. It turned…
SEO & Traffic ·
🚨 SEO is shifting fast—Google’s organic widgets are reshaping search results. If you’ve been tracking SERPs lately, you’ve probably noticed that organic listings are getting pushed further down. Features like Popular Products, Discussions, Visual Stories, Deals/ Popular Products and AI Overviews are now dominating prime real estate—reducing CTR for classic organic listings. This is especially…