Why every replatform is a mountain expedition
Acclimatise, pack redundancy, and never summit on a Friday. Lessons from a decade of enterprise migrations.
Two decades in enterprise SEO
Mags Sikora.Senior eCommerce & Travel SEO consultant
Clear direction for complex websites. Technical audits, migrations and organic growth—with senior expertise at every step.
A head for search.
A heart for the outdoors.
Experience with
01 / Perspective
Less noise.
More substance.
Big-picture thinking.
Ground-level care.
Enterprise search is rarely a straight path. I bring senior judgement to the technical details, and work alongside your team to turn a clear strategy into lasting organic growth.
Plan the climb.
Map the risks before a migration. Give engineering a prioritised route, and stay close through launch.
Tend the roots.
Build sound architecture, useful content and clean technical foundations. Growth that has something to stand on.
02 / Expertise
Where I
can help.
Focused engagements. Senior support.
A practical way forward.
01Technical Audits
Survey the terrain before the climb
Crawl, rendering, indexation and Core Web Vitals diagnostics for catalogues of 100k to millions of URLs. You get a prioritised roadmap sized by revenue impact and effort, written so engineering teams can ship it.
02Large-scale Migrations
Expedition planning for replatforms
Platform, domain and headless migrations with full redirect mapping, pre-launch staging checks and close monitoring for the weeks after launch. The aim is simple: keep your rankings and revenue through the move.
03AI & Full-SERP Strategy
Read the weather, not just the map
Visibility across AI Overviews, LLM answers, Shopping, images and rich results. Structured data, product feeds and content built for how people search now, not how they searched five years ago.
04Information Architecture
Root systems that carry growth
Category taxonomy, faceted navigation and internal linking matched to real search demand, so authority reaches the pages that drive revenue and crawl budget isn't wasted on filter pages.
05Organic Growth Advisory
Tending what compounds
Ongoing senior support for in-house SEO and product teams: roadmaps, forecasting, board-level reporting and getting stakeholders on board. Steady, compounding gains instead of quick wins that fade.
A good place to start
How healthy are your foundations?
Check 11 SEO fundamentals and see your score as you go.
03 / Field notes
Worth a closer look.
Deep roots: organic search as compounding cultivation
Growth hacks are annuals. Information architecture is a perennial. On planting for the next five seasons.
Navigating AI Overviews without losing the trail
How eCommerce brands can stay visible as the results page reshapes itself under generative answers.
04 / In the workshop
I build the tools, too.
When the tool I need doesn’t exist, I make it. Most began as shortcuts for my own audits.
SEO toolkit
MagsTags tools
Free generators and checkers for schema markup, hreflang, robots.txt, sitemaps and Merchant Center feeds. No logins.
Chrome extension
Schema Extractor
Pulls the JSON-LD, Microdata and RDFa out of any page in one click, so you can read structured data without opening the source.
AI search visibility
InvuAI
Tracks whether ChatGPT, Gemini, Perplexity and Google’s AI name your brand, next to your organic rankings.
Email signatures
Send Like a Pro
Builds clean, professional HTML email signatures for Gmail, Outlook and Apple Mail in a few minutes.
05 / A little off the beaten path
Not all my interests
are search-related.
Mountain trails, a growing garden, and cats. Away from the screen, I’m happiest exploring or tending something. The curiosity comes back to work with me.
More about MagsOccasionally supervised by a cat.
In print & on stage
