Free guide · Four steps
Write Google‑friendly blog posts.
An easy-to-follow SEO guide for solopreneurs. Use the same four steps every time you publish, and give each post a real chance of being found.
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What’s inside
Four steps, in the order you need them.
- 01
Plan
Know who you are writing for and what they are searching for, then pick a topic, a primary keyword and its close relatives before you write a word.
- 02
Write
Short paragraphs, the keyword early, a few internal links and one or two to trusted sources. Finish with a clear next step for the reader.
- 03
Optimise
A short URL, a meta title and description that earn the click, headings that summarise each section, and light, well-described images.
- 04
Promote
Give the post a push: share it, mention it to the people you cite, add it to your email signature and pitch related guest posts.
Written by
Mags Sikora
I’ve spent two decades in SEO, working with brands including Expedia, Hotels.com, Emirates Holidays and New Look.
Big brands use complex strategies, but the fundamentals that get a page found are the same for a one-person blog. This checklist is those fundamentals, in the order you need them.