Getting on the top of Google search results pages is challenging but it is also crucial if you want your business to be known online! To be found on Google, ideally on their first page (!), your website or a blog must be well optimised.
My 6-week search engine optimisation (SEO) course teaches you how Google reads your website and what it takes into account when deciding if your pages should be shown on their 1st results page. You are guided through the process of setting up SEO tools and how to structure content to maximize your visibility when people search for services that you offer. The course demystifies and simplifies SEO technology so you following a clear process when writing your new content.
The course teaches how to do search engine optimisation (SEO) on your website in a simple to understand terms. Over 6 weeks, the course is delivered via video’s, workbooks and worksheets. You will have a lifetime and instant access to the course content so that you can always refer to it back and… its free updates!
Understand how search engines crawl your site and rank pages.
Conduct your own keyword research and learn about the importance of a good site structure.
Understant better important, technical SEO elements of your website
Write copy that Google and readers love! Learn how to write titles and headlines and generate new blog posts ideas.
Are links losing their value? Links are at the very core of Google search but we moved from link building to link earning! Find out how you can attract quality backlinks without being penalised by Google.
Are you a small business with a physical location, then by optimising specific parts of your site, you can increase your chances to be found in local search results. Why not go through the process together!
Why This Has Been So Hard for You
And Why It’s Not Your Fault!
Let’s be fair about this:
SEO earned its reputation.
This is the story of
the best investment of my life.
I came to London on my own. I didn’t know anyone here. I was 22. I found myself without a job but I had my old laptop with me so every night, before going to bed, I learned English and… how to build a website – something I always wanted to do, being an internet enthusiast.
It took me some time, but one day, I did it! I created a simple HTML website! It was also the time when my English started getting better and I even had a small office job, too. I quickly noticed that I couldn’t find my website anywhere on Google and that’s how I found out about search engine optimisation (SEO). I became intrigued…
I ordered a book to learn more about SEO and read the book back to back twice to make sure I do not miss a single thing. I read every single article that came out online (bare in mind the SEO was a bit easier those daysJ I followed the advice to a tee, making plenty of notes as I went and, in the end, I had a fully optimised website. A few weeks later the website started ranking in Google for highly searchable terms. Most importantly, I LOVED EVERY SINGLE MINUTE OF THE PROCESS OF GETTING THERE.
From that moment, I knew exactly what I wanted. I wanted to optimise websites towards search engines, so I went to job interviews (took the book and my notes with me!) and I got my first agency side position!
12 years later. I am pleased to say that I have worked with the best global brands- Avis, Auto Trader, Hotels.com, TripAdvisor- to name a few. I have also managed SEO channel for UK and IE at Expedia then became Digital Marketing Manager at NewLook.com, one of the biggest fashion retailers in the UK; to finally set up my own digital marketing business in London.
As Ben Franklin said,
an investment in knowledge always pays the best interest
Learning SEO appears to be the best investment I have done in my life.
… and I know it can be yours too!
The next course starts on the 2nd of February 2017!
Don’t worry if you cannot be there on that day, all materials will be available on our eCourse website for you to view at your convenience.
I’ve learnt my way to the top! I started from the bottom as most of us and I have learnt and practice my way to the top!
I am a ROI (return on investment) focused specialist and worked as an SEO Expert for most demanding global brands as well as small businesses.
Search Engine Marketing is my passion- there is nothing like dynamism and creativity with a large dose of technology.
Yes, the course is ideal for those who never heard of SEO and it’s also perfect for those who already know a little bit about search engine marketing and would like to structure their knowledge better and learn more about Google updates.
Over 6 weeks, the course is delivered via video’s, workbooks and worksheets. You will have a lifetime and instant access to the course content so that you can always refer to it back and… it’s free updates!
I’m sorry, but this is an SEO Course for beginners. This course was designed with small business owners and solopreneurs, health or wellness professionals or life coaches in mind, who want to profit big from selling their informational products like courses or software and any other product online! For more advanced SEO, feel free to book one on one sessions with me.
SEO for Solopreneurs eCourse is made up of several features (including: multimedia presentations, expert videos, self-reflective exercises, interactive discussions on our Facebook Group etc.) all of which will be available on our eCourse website for you to view at your convenience. You can log on anytime you choose and watch the presentations at the times that are most convenient to you. The only live element will be the Q&A sessions.
And don’t forget, You will have a lifetime and instant access to the course content so that you can always refer to it back and… its free updates!
Yes, you will have access to a Private Global Facebook Community where you can connect with others and share your experience. This space is open to all past and present students, and will remain open indefinitely for all SEO for Solopreneurs E-course students. This community provides a wonderful and inspiring place to connect and share your SEO experience.
If the course does not meet your expectations, we are happy to give you a full refund within one week of course beginning. After that, there are no refunds or extensions for this course. Thank you for understanding.
Danny Barrasso, Managing Director, UK & Ireland at NewLook.com
Mel Stonier, Head of Marketing, EMEA at Expedia, Inc.
Andy Washington, Managing Director, Northern Europe, Expedia Inc.
Mark Tempest, Search Director (SEO) at Ayima